Chanel’s spring/summer 2012 ad campaign


Photographed at the Hôtel du Cap-Eden-Roc in Antibes, France. The setting for Karl Lagerfeld’s last resort collection.

“All about athletics and the sea.”

True to Mr. Lagerfelds statement on the ad campaign. It shows Saskia de Brauw and Joan Smalls on some uneven parallel bars and not Freja Beha Erichsen as in the last 5 years of Chanel advertising.

Carine Roitfeld styled the campaign for the second season in a row.

Black and white,seaside,gymnastics, sportive,classic


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